addressable tv partners
Merrie Beth Salazar, merriebeth.salazar@coxmedia.com, www.comcastadvertising.com/onaddressability. For more information, please visit www.comcastadvertising.com/onaddressability. “We’re looking at a really big opportunity, and with the cooperation and support of forward-thinking programmers like AMC, we’re well on our way.”, “Bringing addressable capabilities to television will allow us to serve our customers better, including agencies, brands and viewers. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies and other industry players. It’s an important new solution in our tool kit.”. The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. Today, Fox Corporation, announced that it has partnered with FreeWheel, a Comcast Company, to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD), marking an industry first for a television network. Charter, Comcast and Cox are working with Canoe Ventures as their technical implementation and service management arm for linear and video on demand addressability, providing programmers with one main entity to interact with to reach a larger, unified footprint of households across all three MVPDs. The On Addressability initiative maximizes the impact and value of TV as a scalable and sustainable marketing platform. Addressable Media is a leading video distribution, advertising and monetization platform for original and professionally produced premium content. Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 29 million customers in 41 states through its Spectrum brand. When you supercharge that addressability with the granularity of Micro-Neighborhood® data, you get incredible results. The companies executed addressable ad replacement on a select number of live campaigns across Dish’s 9 million household footprint in certain CBS-owned-and-operated markets across the US. The Trade Desk cares about your privacy. Privacy Policy On Addressability focuses on the “how to” of enabling addressability based on the learnings of its participants. Samba TV said its addressable footprint will now exceed more than 46 million opted-in TVs globally, of which 28 million devices are in the U.S. across all 210 designated market areas. Australia offers a sizable addressable opportunity - free to air and pay TV usage is the highest across APAC with 69% of Australia video viewers watching regularly according to SpotX research. Linear TV: Improve targeting and planning for traditional TV by applying digital data and viewership trends for robust lookalike modeling. ~60M Addressable Households available through Medicx MVPD partners, Average HH spends 3:35/day watching TV; 2nd highest after digital1, ATV allows your brand to be on TV, which historically required very large investments2, Patented hyperlocal targeting platform that leverages our proprietary evidence-based and self-identified data at HIPAA-compliant hyper-local geographic levels, Reach YOUR target patients without the waste of traditional TV, Ensure you are reaching YOUR target patients and understand the return on your investment. Finecast’s addressable TV advertising services reach over 50M UK connected TV devices and an estimated 50% of UK households across cable/telco set top boxes, connected TV devices, smart TVs and gaming consoles. Individuals may opt out on their streaming services by using the streaming service’s operation system settings. FreeWheel, its media and technology arm, provides the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. The Company also operates AMC Studios, its production business; AMC Networks International, its international programming business; the subscription streaming services Shudder, Sundance Now, Acorn TV and UMC (Urban Movie Channel); and Levity Entertainment Group, the Company’s production services and comedy venues business. With Medicx, you reach hyperlocal areas where your patients and practitioners of interest are located, not merely a group of look-alikes who possibly have the condition of interest. Known for its groundbreaking and celebrated original content, AMC Networks is the company behind the award-winning brands AMC, BBC AMERICA, IFC, SundanceTV, WE tv, and IFC Films. LiveRamp connects people, devices, and data safely and effectively allowing a number of companies to show you relevant ads. AMC Networks Partners with On Addressability Distribution Partners – Charter, Comcast and Cox – to Pilot Addressable Capabilities on its Own Linear TV and VOD Inventory Addressable TV is the next evolution in our journey and in collaboration with Foxtel’s asset base, industry partners like GroupM and MCN’s rich data stack, Multiview, we are creating a slate of addressable products. Visit www.comcastadvertising.com to learn more. Its original series Mad Men and Breaking Bad are widely recognized as being among the most influential and acclaimed shows in the history of TV. Our content creators and media partners have built audiences across the major OTT platforms –– Roku, Fire TV, Hulu and Apple TV — In order to develop new audiences and revenue streams. A number of case studies are available including this one in which the percentage of exposed consumers who were diagnosed or treated with a competitive Rx was 70% higher than the national index. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). After lots of thoughtful planning, we’re energized to move ahead to the next stage of the market introduction,” said Louis Gump, Senior Vice President and General Manager at Cox Media. Our patented, HIPAA-compliant targeting platform is the most granular, privacy-safe way to find YOUR target patients and HCPs by leveraging health data. “Programmers have the largest amount of inventory, however, and we need their participation to achieve scale. By removing the complexity associated with the different technologies and processes of various TV inventory sources, the platform provides a unified, transparent workflow for purchasing addressable advertising on a national basis. “Addressable is the future of advertising and with On Addressability, we are finally bringing the future into the present,” said Kim Kelleher, President of Commercial Revenue and Partnerships, AMC Networks. Addressable TV brings the benefits of digital advertising to TV, enabling marketers to plan and buy better and measure the impact of every media dollar spent. We already know that addressable TV increases the relevancy of ads for consumers, which in turn improves their overall viewing experience. This metric is the natural outcome of our Micro-Neighborhood® targeting approach. Samba TV, a global leader in omniscreen advertising and analytics, today announced a partnership with 605, a leading television measurement and analytics company. Cox Media is the advertising sales division of Cox Communications, the third largest cable entertainment and broadband services provider in the country. AMC Networks Addressable TV is the ability to deliver ads within TV-type content in a 1:1 manner (brand:viewer). The activation was powered by Adcuartio and was developed in partnership with ViacomCBS and Dish. 35M+ hyperlocal areas profiled across the U.S. Enabling addressable TV has to begin with the content distributors who lay the groundwork and set up the infrastructure,” said Marcien Jenckes, President, Comcast Advertising. Through this partnership, … Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. The three distributors – Charter’s Spectrum Reach, Comcast Advertising and Cox Media – are the founding members of the On Addressability initiative, launched last June to accelerate the industry’s ability to deliver a scalable and sustainable addressable solution to marketers that maximizes the impact and value of television. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. This anonymized intelligence includes evidence-based data such as diagnoses, procedures, and prescriptions, as well as self-reported, and other data. Comcast Advertising is the advertising division of Comcast Cable. By combining the unmatched reach of television with the precision of Medicx Micro-Neighborhood® targeting, Medicx’s Addressable TV provides life sciences and health brand marketers the ability to deliver the right ad to the right person when they are watching TV. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals. Download our ATV ad specs for easy reference. “We launched the On Addressability initiative last year because as MVPDs, we are responsible for delivering ads into viewers’ households. Sarah Chaikin, sarah.chaikin@amcnetworks.com, Comcast Advertising/On Addressability Let’s talk about how the Medicx edge can work for your brand. TransUnion is partnering with Blockgraph, builder of pipes for addressable television, so that advertisers can use its identity data to target, reach and measure TV households across channels. By John McCarthy-04 April 2019 13:51pm. The study concluded with four key recommendations: Examine your media mix through a consumer-first lens; d/b/a Medicx Health, 10799 N. 90th Street, Suite 200, With the recent advances surrounding HbbTV in Spain — such as new legislation forcing TV devices to be HbbTV 2.0 compliant and the launch of the first Addressable TV advertising campaigns in Q4 2019 — we believe 2020 will be an inflection point for ATV in the Spanish … Cadent Advanced TV Platform provides access to 70 million US addressable households through cable, network, and OTT supply relationships. NEW YORK--(BUSINESS WIRE)--Today, AMC Networks announced that it has partnered with three major distribution partners to enable addressable capabilities on its own linear and VOD television advertising. Adobe: 62% of brands will take their programmatic media trading in-house by 2022. addressable TV. More information about Charter can be found at corporate.charter.com. “There is an immediate need to modernise TV advertising strategies, and we see Addressable TV advertising as a way forward. This field is for validation purposes and should be left unchanged. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. (888) 998-2877, © 2019 Healthy Offers, Inc. d/b/a Medicx Media Solutions. MEDIA – Audience Development & Activation, Opt Out Here / Do Not Sell My Personal Information, Regular third-party audit for risk re-identification determination assessments (RRID), Data is managed in a closed, controlled environment, Access limited to personnel with extensive HIPAA and data security training, Optimize not only for online metrics, but also for audience quality, Unique ability to identify true evidence of a health condition. Virgin Media in the UK will be the first Liberty Global subsidiary to deploy the Cadent platform, which will allow it to deliver different targeted ads to … The TV space is a challenging ecosystem and growing more complex with each passing day. It’s no longer optional. “These addressable trials signal an inflection point that will bring scale and accessibility to addressable campaigns for national advertisers.